Our Story

Welcome to Bold Move Beverages, where we create never before seen products with easily recognizable ingredients, so everyone can enjoy the luxuries of life. We innovate and inspire others to make every day count. Jacob Guss, our founder and CEO, made his Bold Move by quitting his unfulfilling 9-5 to embark on a new and more meaningful journey of adventure. We aim to capture that same energy and vitality in each 12 oz can to help you make your next Bold Move, whether that’s quitting your job, moving to that place you’ve always dreamt of or exploring the unknown. Whatever your Bold Move, we hope a refreshing and energizing can of Cold Brooze helps you live your life more fully and authentically.