Why Bold Move Beverages?
As I step into the role of Co-Founder and Chief Commercial Officer at Bold Move Beverages, the excitement and anticipation are palpable. This isn’t just another career move; it’s a defining moment—a culmination of over 25 years of immersion in the beverage industry. From my humble beginnings at Capital Beverage to steering the ship at Redding Distributing, every step has been a building block leading to this juncture.
A Journey of Experience and Passion
Reflecting on my journey, it’s evident that every twist and turn, whether navigating the corridors of Red Bull North America or crafting intricate sales strategies, has left an indelible mark on my perspective. Bold Move Beverages represents more than just another chapter in my story; it’s the realization of a lifelong dream. The opportunity to merge my expertise with boundless innovation is a privilege I don’t take lightly.
Family and Personal Life
Beyond my professional endeavors, my personal life has also played a significant role in shaping who I am today. I’ve been blessed with a loving family—I’ve been happily married to my wife Jennifer for 25 years, and I have two wonderful children, Colby and Caitlin, who are the framework for who I am. My passion for bass fishing stems from a deep-seated love for competition and the great outdoors, where I find solace and rejuvenation.
A Clear Mission and Vision
In my role as CCO, my mission is clear: to cultivate a robust distributor network, assemble an exceptional team, and orchestrate sales and distribution campaigns that deeply resonate with our audience. I take immense pride in fostering the growth of my employees, both professionally and personally. For me, it’s not just about selling beverages; it’s about crafting an immersive experience—a narrative that connects with our customers on a profound level.
Embracing Boldness in a Dynamic Industry
The beverage industry is a whirlwind of trends and shifting preferences, where staying stagnant means falling behind. At Bold Move Beverages, boldness isn’t just a mantra; it’s ingrained in our DNA. Armed with a wealth of experience and an unyielding drive to push boundaries, I embark on this journey with unwavering confidence. Together, we’ll navigate uncharted waters, challenge conventions, and carve out a niche that’s uniquely ours.
A Toast to the Future
So here’s to the future—a future brimming with daring innovations, unexpected flavors, and, above all, the courage to make bold moves. Join me as we raise our glasses and toast to the adventure ahead.
Sincerely,
Lewis Milligan
Co-Founder/Chief Commercial Officer
Bold Move Beverages
Congratulations Cousin You Amaze me In everything you have ever done in your life.
I’m so very proud of you Love always Your Favorite Cousin Teresa Milligan Cook ❤️